“What are bidding strategies? What are they good for? And what are the pitfalls we see with bidding strategies as a whole?” There are others that I’ll mention right at the end of the video, but these are the five most common ones that we use. I’ll go through the top five that we use. I won’t be looking at stuff available in DoubleClick or Kenshoo or Marin or even Bing, for that matter, it’s purely just Google Ads bid strategies. Yeah, so like Scott said, I’ll dig into each of the bidding strategies that are available in Google Ads platforms. So Matt, do you want to take over and lead the way into the first one? We’ve mentioned bid strategies in a recent video too, but we’re going to take this a level deeper in this video, and we’re going to go through each bid strategy and have a look at the pros and cons and ins and outs of each one. Joined today with Matt Yeadon, Head of Performance Media at Reef, and we’re going to talk about bid strategies. Hi everyone, and welcome to another episode of Ask, Learn, Grow, where the Reef team answer questions, share insights, and discuss topics from the digital marketing industry. In this video, Reef’s Head of Performance Media, Matt Yeadon, walks you through each bid strategy, how the different strategies work, the ‘gotcha’s’ to look out for and the importance of testing and experimentation. The answer isn’t always clear and there’s certain things you need to be aware of with each bid strategy and how they work, in order to configure and manage your campaigns effectively for maximum performance. Starting with Enhanced CPC, there are now a range of different bid strategies available, from Maximise Conversions to Target CPA or ROAS, to Maximise Clicks and more.īut which one is right for your campaign and commercial objectives? Google Ads is one platform that has developed a range of AI driven Automated Bid Strategies. As machine learning develops, so too does the AI driven solutions available to marketers.
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