![]() The fundamental difference is that job statements are more holistic and abstract - they represent what a user wants to do in the future. Here is the basic format of a job statement: + + įor example, "improve physical health to live longer " or "reduce body fat to increase fitness." If you are familiar with user story mapping, you have probably noticed the similarities between job statements and user stories. A job statement can convey what customers are trying to accomplish or a problem they are trying to solve. This is a short, precise sentence that explains the job and desired outcome from the customer's perspective. But the simplest way to begin to capture exactly what customers want to do is by writing a job statement. The jobs-to-be-done framework is complex - it encompasses several theories and concepts. ![]() The ultimate goal is to improve the user experience and deliver greater value to customers. The JTBD framework gives product teams a way of thinking through the underlying reasons for why people choose (or do not choose) a product or service. The user wants a product that allows them to complete these jobs in order to achieve the outcome of greater fitness. ![]() In the case of a fitness app, for example, jobs could be tracking workouts or measuring heart rate over time. Think of a job as any action that a user wants to take. The premise of JTBD is that customers buy products to complete specific jobs. Using a framework like JTBD can help you make more informed decisions about what to build next. The jobs-to-be-done framework (JTBD) is a tool for product managers to better understand and empathize with customers. ![]()
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